Title: Model Project
Author: Dan Johnson
Last saved by: james.lange
Company: Minnesota State University Moorhead

Newspaper Composite Ad Project 	
Advertising design

Purpose
To produce a beautiful, realistic photo illustration by combining 3 or more photos, 
using multiple layers and photo manipulations.

Procedure
Sample files will be shown in class.
You can provide your own pictures. Shoot indoors or outdoors. You may download Internet pictures.
Have your concept and compositions thoroughly planned before you start.
You must complete a storyboard. 
You must combine at least three photos.
Make page size for printing 4 x 6 inches. 
No more than three word headline, body copy (at least three sentences), and company logo on the page.
Photo attribution line must be included, but it must be subtle (not distracting). 

To be considered ready for a grade, the following elements are necessary:
1. A black and white 90% scaled laser print to the instructor with your name, project title, and date written in pencil on the back upper right hand corner.
2. Your Project placed in the hand-in folder on the lab server which contains all the elements used for your ad, including a full size, maximum quality, unflattened rgb Photoshop file of the document, and the original photo documents used in the composite.

All computer documents must have the same information as the print document.
Sample naming format: JoeDoeCompositeAd.psd

Evaluation
Your projects will be graded on the following areas:
	
•	Three word headline	10 points
•	Body copy (at least three sentences 5pts each)	15 points
•	Company slogan next to logo	10 points
•	Combine at least three photos	20 points
•	Unflattened PSD, RGB color and set at 200 resolution (dpi)	15 points
•	Creativity, beauty	10 points
•	Page size 6 x 6 inches	10 points
•	Grammar and spelling, (-2 for each misspelling)	15 points
•	Typography (effective font choices, readable)	10 points
•	Hierarchy (what has visual dominance)	10 points 
•	Effective use of color, (repetition, limited color palette)	10 points
•	No more than 2 colors (besides black and white)	10 points
•	Photo attribution (don’t write “attribution”)	10 points
•	Image quality 	15 points
•	Contrast, grouping	10 points
•	Print out with your name, project title, 	
  and date on a back corner.	10 points
•	Naming format: JoeDoeCompositeAd.psd	10 points	

•	Total	200 Points