Author: Dan Johnson
Last saved by: e521567
Company: Minnesota State University Moorhead

Model Project	
Media Arts

Purpose
Student will produce a creative, memorable, and appropriate advertisement for a physical product, using a human model, and especially his/her face, as the primary interest area.
Student will manipulate the photo, cleaning it up and enhancing it.
Student will gain experience using a digital camera.

Procedure
1. 	Choose a physical, packaged product.
2. 	Have your concept and compositions thoroughly planned before the taking any photos. 
3. 	Take a digital photo of your model using either a digital camera.
	(Digital Cameras can be checked out during class.)
4. 	Upload your photo onto your Photoshop document.
5.	Create advertisement and include all the points explained in the evaluation part of this assignment 	sheet.
6.	Clean up photo, add makeup, whiten eyes and teeth, and enhance the photo in a realistic manner.

Evaluation
Points will be awarded in the following areas:

Document Size

  4pts 	8.5 x 11 
  4pts 	200 resolution,
  4pts	RGB color, 
  2pts	Background contents transparent 

Content
10pts	model photo
  8pts	product photo
  8pts 	headline 
  15pts	body copy (at least 3 sentences) 

Quality 
  8pts 	typography,
  3pts 	contrast 
 4pts		effective use of color 
10pts 	grammar and spelling (-2 points for each spelling and grammar error)
  5pts 	creativity
  5pts	include product logo
10pts 	image quality
  5pts	use the correct naming format and place file on the server. The format is 				lastname- firstname-model (sample, smith-joe-model)

100pts 	Total